TELSTRA

Telstra's staff publication Our Future has a new look. Launched in 1994, the publication has - for more than 500 issues - reported company / industry news, views and policy in an easy to read and digest tabloid newspaper format.

Our Future has seen many changes over the years to keep staff and stakeholders informed about Telstra and promote the important role staff play in achieving personal and business objectives. At Edit we understand that publications need to change to remain relevant to the audience. Print and distribution processes have to be 'slicker' to meet demanding deadlines and budgets.

Working with the Corporate Relations team at Telstra, Edit Media redesigned Our Future to brief. Relaunched in February 2005, the new look Our Future presents as a full colour feature magazine. Quality graphics capture reader attention and editorial content is clear and concise. Content highlights and promotes the corporation's business principles and community involvement - and improved print and distribution processes has cut turnaround times and costs.

Finally, all content is redesigned to website standard and uploaded to Telstra's intranet site for instant access to information.