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INTIMO offers a collection of high quality designer lingerie and an attractive independent business opportunity for Australian and New Zealand women.
Edit Media introduced POSTIE email marketing to several senior Independent Consultants working with INTIMO and designed a suite of stylish templates (see left) to help raise awareness of the brand range, drive website traffic, generate sales leads and, importantly, raise revenues. The solution had to be easy to use, flexible and functional.
> Streamlined approach to managing multiple contact databases
> Stylish design templates reflecting the INTIMO brand approach
> Personalised communications to engage audience groups
> Web links and email forms to encourage enquiry and sales
> Reports of emails received, opened, clicked, forwarded, signed up and more (and details for who did what, and when)
> Online surveys for customer and Consultant feedback.
Tania Squires was the first to meet Postie and introduce the benefits of personalised email marketing to other Independent INTIMO Consultants.
"It was a perfect solution to streamline communications between audience groups and offered users a simple set of design templates to maintain brand consistency across every campaign."
Tracy Rudich, agrees, adding: “I’ve been an Independent Consultant since 1995 and I achieved my best sales figures ever when I promoted the latest lingerie range through my Postie account. The cost is insignificant compared to the potential for return on investment."