Edit Media Graphic Design Melbourne Case study PTF Australia

Picture the Future: Australia

Overview

In Australia, issues with water, energy, environment, healthcare, productivity, mobility, safety and security all stem from four global megatrends – climate change, demographic change, urbanisation and globalisation. Siemens Ltd has been looking into the future to see what kind of world we want to live in. Research teams then work backwards to see how Siemens can bring these big ideas to life.

Siemens calls it ‘Picture the Future: Australia’, a unique and comprehensive research program and the first in the series has been launched with an in-depth journey into how Australia can achieve water availability and energy sustainability. It’s ‘big picture’ thinking and you can read more about it here.

Graphic design for Picture the Future Australia Water magazine

Objective

Deliver a unified design presence for the project and communicate the opportunities revealed by the Siemens research teams at a national launch to media, industry and stakeholder audience groups in Melbourne. The project required extensive cross collaboration between Siemens management and communications teams to ensure delivery to deadline.

Outcome

Delivery of a quality design package worthy of the Picture the Future: Australia project and a strengthening of our ongoing relationship with the Siemens communications team.

Our services included

> Project management and account service
> Graphic design and art direction
> Prepress and print management support
> Digital artwork for web design and email marketing

Print design deliverables included

> Presentation of premium brochures and presentation folders
> Fact sheets highlighting the findings of the research teams
> Stickers, post cards and a mini dvd
> Event signage, banners and artwork for premiums.

Online design deliverables included

> Flash-animated web banners and screen savers
> Powerpoint presentations and Word master templates
> Email marketing campaign management.

Customer feedback

"We would like to thank the team at edit for all the wonderful work you put into helping to deliver our child that is ‘Picture the Future: Australia’. You really did a great job with patience, calm and efficiency, burning the midnight oil on more than one occasion and pulling it all together on the day at the launch.

"We’re very grateful for your assistance and really pleased you’re part of our team."

Catherine Woon & Shu Yap
Siemens Communications

Graphic design for Picture the Future Australia magazine

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